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I recently spoke with someone who said, "I'm not sure what the smartest path is to take when it comes to starting a new online business. Should I build it myself to save money, or just jump in and go for broke with a design firm?"
Well, chances are if you don't really have a good understanding of what you're "jumping into", you might just "go for broke". So here's what I told her.
Don't hire a web design firm just because they have a fancy website or an impressive office building or because they say they can implement all kinds of wiz-bang widgets. And for that matter don't just hire a freelancer because they're cheap. What you should seek out is a design firm (or freelance) who can structure and build scalability for you. Someone or a company who knows how and when to implement the proper technologies for your best benefit.
For instance let's say you're going to sell a few products online to start out with. And when I say "a few products" I mean like less than 20 items. You don't need to hire a firm to build an e-commerce solution that's true setup is to handle hundreds if not thousands of products. There are far less expensive and "scalable" ways of getting you off the ground that make far more sense. Your designer should know of, and be able to implement both types and also know how to transition from one to the other without interruption to your business.
Another example: Let's say you want to launch a site for your business for the purpose of letting other companies, investors, clients or potential clients view your services. Which is typically referred to as an "info site". But lets say your true goal is to get into the mainstream spotlight with your service or invention and climb the search engine ranks. You don't need to hire a firm to build a static site that's basically the equivalent to a business card. You need to find a firm that will implement technologies that will help your search engine rank grow from the outset not down the road when your competition is passing you.
So how deep is this pool? Well it depends on where you jump in and where you plan to go. At EYEOBIZ.com we base our business on providing this guidance because we come across business owners everyday who are frustrated and tight on money because they didn't know what they were hiring someone else to do for them. They just jumped in and started swimming.
To get a completely free web site analysis (for pre-existing sites and for start-ups) click here.
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